Website terms of use
Thank you for using the services of our website. The services are provided by Eye Centre Prague, a.s., Company ID 26169231, with its registered office at Holešovice 1637, Prague 7, 170 00.
The controller of your personal data is Eye Centre Prague, a.s., Company ID 26169231, with its registered office at Holešovice 1637, Prague 7, 170 00 (hereinafter referred to as the 'Controller'), in accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as the 'Regulation').
WHAT DATA DO WE PROCESS AND FOR WHAT PURPOSE
1) Website visit - cookies:
When visiting the website, cookies are processed. Some of these files allow the website to function properly and connect your activities while browsing the site.
The collection of cookies for this purpose may be considered personal data processing. Such processing is possible based on a legal basis - the legitimate interest of the Controllers, as permitted by Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals regarding the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as the "Regulation").
The website can also be used in a mode that does not allow the collection of visitor behavior data - this mode can be set within the browser settings, or you can raise an objection to such collection based on the legitimate interest of the Controllers according to Article 21 of the Regulation by sending it to the contact address recepce@ocp.cz. Your objection will then be evaluated promptly, no later than 30 days from receipt. Cookies necessary for the functioning of the website will be retained only for the period necessary for the website to operate.
If you object to the processing of technical cookies necessary for the functioning of the website, full functionality and compatibility of the website cannot be guaranteed.
Cookies collected for the purpose of measuring website traffic and creating statistics regarding visits and visitor behavior on the website are assessed in aggregate and pseudonymized form.
For targeted offers within advertising on other websites and social networks, we also pass on data about your behavior on the website to these sites and networks.
Cookies for advertising targeting are processed based on your consent, which is derived from your browser settings. Consent is granted for the duration indicated for each individual marketing cookie. Consent to the collection of cookie data for marketing purposes can be withdrawn at any time by changing the settings of the respective internet browser or by contacting us at the above address recepce@ocp.cz.
Cookies are stored for the duration indicated for each type of cookie, but no longer than 24 months from their last use.
Description of individual types of cookies
Essential Functional and Performance Cookies
The use of functional cookies is crucial for ensuring the proper functioning and usability of our website. These cookies allow the website to perform its basic functions. Without these cookies, the website may not function correctly, or its functionality may be significantly limited. Performance cookies help our website remember information that changes the way the site behaves or looks. Therefore, we process performance cookies in the same way as functional cookies, based on our legitimate interest in ensuring the functionality of our websites.
Analytical Cookies
Analytical cookies help us understand how visitors interact with our website. They anonymously collect data on the usage of our website, allowing us to analyze this data. The processing of analytical cookies is based on your consent, which you can withdraw at any time.
Advertising Cookies
We use advertising cookies in conjunction with personal data that allow us to offer you relevant service offers on partner sites such as Google, Facebook, or Seznam. This specifically involves personal data in the form of IP addresses, first names, last names, email addresses, and phone numbers. We use this information exclusively in a one-way encrypted form. We process these cookies based on your consent, which you can withdraw at any time.
Conversion Measurement using Google Ads
On our website, we use conversion measurement through Google Ads, which includes the functionality of enhanced conversions to increase the accuracy of measured conversions. Marketing data about visitors to our website is shared with Google to further improve the relevance of conversion measurement. Before sending, this data is encrypted to ensure maximum protection. Google may match this data with its database for the purpose of refining conversion measurement. The information about visitors to our website that we provide to Google includes data you enter into forms on our website, such as order or contact forms. When transferring personal data, Google becomes an additional controller; in other cases, it acts as our processor. All information regarding the processing of personal data by Google can be found here: https://policies.google.com/technologies/ads and https://policies.google.com/privacy, or through your own user accounts.
2) Sending the contact form or appointment request
When using the contact form, the following personal data is processed:
- Your first name, last name;
- Your email address;
- Your phone number;
- Your age;
- Your address;
- IP address;
- Health issues you describe.
The processing of personal data – first name, last name, phone number, and email address is allowed under Article 6(1)(b) of the Regulation – processing is necessary for the performance of measures taken prior to the conclusion of a contract at the request of the data subject. This personal data must be processed to enable communication between you and the Controllers.
In the case of processing personal data concerning the health issues you describe, this is considered the processing of a so-called special category of personal data. This processing is necessary for the purpose of recommending suitable services offered by the Controllers, but it is entirely voluntary. However, your explicit CONSENT is required for such processing, which you grant by clicking on "acknowledgment/consent to the processing of personal data." Such processing is then permitted under Article 9(2)(a) of the Regulation.
The Controllers process personal data in the following manner:
- A response to your inquiry will be sent to your email.
- The IP address is stored to recognize any spamming activities and to defend against such activities by blocking access for those IP addresses. This processing is permitted under Article 6(1)(f) of the Regulation – legitimate interest of the Controllers. You have the right to object to this processing of your IP address at recepce@ocp.cz.
This data will be processed by the Controllers for the duration of discussions regarding the service, but no longer than 3 years from the last communication if no contract is concluded. In such a case, communication will be archived for 10 years from the last part of the service execution for the purpose of potential legal defense of the Controllers and due to applicable legislation in the field of healthcare services.
3) Sending an inquiry to the online consultation
When submitting an inquiry to the online consultation or when providing a reference, we process the following data:
- Name or nickname
- Email address
- IP address
- Any additional personal data that you voluntarily include in the text of your contribution
The processing of personal data is permitted under Article 6(1)(a) of the Regulation – your consent. In the case of processing personal data concerning the health issues you may describe, this is considered the processing of a so-called special category of personal data. Providing this data is entirely voluntary. However, your explicit CONSENT is required for such processing, which you grant by clicking on "acknowledgment/consent to the processing of personal data." Such processing is then permitted under Article 9(2)(a) of the Regulation.
All of this personal data will be processed by the Controllers for a period of 6 years from the publication of your inquiry or the provision of a reference.
The IP address is stored to recognize any spamming activities and to defend against such activities by blocking access for those IP addresses. This processing is permitted under Article 6(1)(f) of the Regulation – legitimate interest of the Controllers. You have the right to object to this processing of your IP address at recepce@ocp.cz.
4) Subscription to the newsletter or downloading a guide
When subscribing to the newsletter or downloading a PDF guide, we process the following data:
- Email address
- IP address
We will process your email address for a period of 3 years from the granting of your consent for the purposes of sending commercial communications. Such processing is permitted under Article 6(1)(a) of the Regulation. You can withdraw your consent at any time at recepce@ocp.cz or by unsubscribing from the subscription in the commercial message sent to you.
If you have ordered a guide for download, we will process your email address for the period necessary to fulfill your order, but no longer than 3 years. Such processing is permitted under Article 6(1)(b) of the Regulation.
The IP address is stored to recognize any spamming activities and to defend against such activities by blocking access for those IP addresses. This processing is permitted under Article 6(1)(f) of the Regulation – legitimate interest of the Controllers. You have the right to object to this processing of your IP address at recepce@ocp.cz.
5) Questionnaire "Rate us"
When filling out and submitting the "Rate Our Work" questionnaire, we process the following personal data:
- First name
- Last name
- Any additional personal data that you voluntarily fill in the questionnaire or send as an attachment
The processing of personal data is permitted under Article 6(1)(a) of the Regulation – your consent. In the case of processing personal data concerning the health issues you may describe, this is considered the processing of a so-called special category of personal data. Providing this data is entirely voluntary. However, your explicit CONSENT is required for such processing, which you grant by clicking on "acknowledgment/consent to the processing of personal data." Such processing is then permitted under Article 9(2)(a) of the Regulation.
All of this personal data will be processed by the Controllers for a period of 6 years from the publication of your inquiry or the provision of a reference.
The IP address is stored to recognize any spamming activities and to defend against such activities by blocking access for those IP addresses. This processing is permitted under Article 6(1)(f) of the Regulation – legitimate interest of the Controllers. You have the right to object to this processing of your IP address at recepce@ocp.cz.
WHO PROCESSES THE DATA
The processing of personal data is carried out by the Controller, but these processors may also process personal data on behalf of the Controller:
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Software/IT providers and service agencies and other collaborating entities:
- INDIGO Multimedia, s.r.o. (website, web hosting, and CRM system provider)
- Atweb Consulting, s.r.o. (marketing agency)
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Additionally, other providers of processing software, services, and applications that the company is not currently using.
Privacy policy
The service provider ensures that all personal data is protected in accordance with applicable laws and secured against misuse or unauthorized access by third parties.
By accepting these terms, you acknowledge that, given that one of the services of the website is the publication and dissemination of information, this data may be further indexed by web search engines. These policies apply only to the services provided by the Eye Centre Prague website provider, and not to services, personal data, and other information provided by third parties published on websites that can be accessed via links from the service provider's website (referred to as links to third-party websites).
